The fashion elite has praised Sacai since its inception in 1998. Chitose Abe is the Japanese brand’s sole creative director and owner, which is quite unusual since in a market where conglomerates such as LVMH dominate. However, Abe believes she needs complete creative control for her ideas to thrive. Her independent resilience and her collection’s minimalist athletic characteristics have garnered approval from Anna Wintour, Karl Lagerfeld, and Suzy Menkes.
In fact, Katy Perry sports a Sacai striped shirt from the Spring/Summer 2014 collection in her “This is How We Do It” music video. However, it’s a more visible street style brand, which is evident as Gwyneth Paltrow looks effortlessly cool in the brand’s grey white perforated t-shirt. In fact, Khloe Kardashian also wore an elegant Sacai sapphire blue dress coat in a Keeping up with the Kardashians promo. Models Abbey Lee Kershaw and Binx Walton shows that the brand’s clean and crisp lines transforms any plain outfit into edgy minimalism.
Maroon 5’s Adam Levine was also spotted with a Sacai navy striped zipped polyester jacket in an interview, while Drake wore another one to the Get Hard film premiere. Abe’s brand provides versatile pieces that ignite red carpet glamour and exudes casual cool, not unlike her mentor Rei Kawakubo’s designs for Comme des Garçons. The brand has over 15 clients outside Japan, which include Biffi in Milan, Colette in Paris, and Joyce in Hong Kong. Since then, she has also expanded to menswear with her Sacai Men’s line and the more affordable Sacai Luck.