Simon Porte grew up among the effervescent lavender fields in the south of France where he was free to dream and play with clothes. With this creative force in mind, he moved to Paris at 19 where he studied fashion briefly at the École Supérieure des Arts et Techniques de la Mode. After three months, he left to work as a stylist’s assistant at Citizen K where he came into contact with the professional world of fashion.

Known as a force to be reckoned with in this day and age, his passion came to life after his mother’s passing in 2009. In honour of her memory and support, he named the clothing line after her maiden name, Jacquemus. With the support of design veterans such as Rei Kawakubo and Adrian Joffe, he worked at the Comme des Garçons store to finance his business.

Often known for his whimsical concepts, deconstructed surrealism is a concept that drives his work. Established for its dramatic structures and asymmetry, his collections are reminiscent of the modern woman’s attitude towards style. Every bit the fresh millennial, the Jacquemus brand grew with the help of social media. From building contacts on Facebook to his large Instagram following, Jacquemus has become a favourite among celebrities such as Rihanna and Solange.

Inspired by transcendent French singer, Isabelle Adjani, his muses often include women who love, suffer, and seduce. Illustrious for his sleek minimalist aesthetic, Simon Porte is a product of the 1990s where he derives grunge concepts and adds contemporaryedge. With inspiration from film and pop culture, he continues to merge sensual naivety with striking modern shapes.

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