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Boy by Band of Outsiders

16 août 2011

« Boy by Band of Outsiders designer Scott Sternberg jokes that, as a kid growing up in Dayton, Ohio, he « stood out like a sore thumb, » dressed in head to toe Ralph Lauren. Staying true to his rebel-prep roots, though, has turned the former Hollywood agent into one of the most buzzed-about newcomers in the fashion industry. Sternberg founded Band of Outsiders in 2004, making his mark on menswear with his quirky twists on classic staples. Turns out, girls were taking notice, too, and snatching up the perfectly shrunken men’s blazers and slim-cut oxford shirts in small sizes, inspiring the CFDA Fashion Award winner to launch a women’s line in 2008, cheekily named Boy. » —LAUREN McGRATH